![]() ![]() In 2017, Carti’s impact on culture manifested through Vlone t-shirts and clout goggles. I hope that my music is a place for people to escape to a euphoric place.The music itself carries the spirit of punk through its raw and distorted production, but it doesn't play on this influence to the point where Carti’s music is unrecognizable. “If they don't look like them, people who are integrating, being in unison, and are happy together, regardless of ethnicity, gender, all that shit. “I like to have people of color in my videos because I want my fans to see people who look like them - or not,” they explain. Let's do something.’” They also emphasize the importance of making sure that their visuals, which usually feature their close friends, include individuals with a wide-array of backgrounds. “I always hit up my friends or people that I respect on the internet and be like, ‘Yo, I saw what you're doing, I'm a fan. Or even if it’s not possible now, how to make it work no matter how outlandish it may be.”Īllowing their collaborators opportunities to shine is also an essential part of Isioma’s artistry. “Whenever I have an idea, I’ll bring it to my director friends,” they explain. So Isioma sought out support from members of their creative community. “Making music videos? My focus was on quarantine and trying to survive a pandemic,” they remark. (After the release of The Leo Sun Sets, they were featured in a Spotify ad in Times Square.) They’re surprisingly transparent about the fact that they had “no idea what doing” when they first started putting together video projects - especially as COVID-19 made it more difficult. If y’all like to watch, that’s cool.”Ĭontrary to their superstar-like stage persona, Isioma is refreshingly nonchalant in conversation, more keen to discuss the process of making their first music videos than discussing moments of their rising fame. “ I keep trying to tell people that I’m not trying to be a role model. ![]() “Then I started to sing more, dropping more songs.” “I was like, Ooh, let me play around with this - ohh, I can sing,” they recall. "There was a line wrapped around the door.”īut almost unexpectedly, they say, “music fell into my lap.” Around age 16, they started poking around the introductory music-making program GarageBand, thinking they could “try and be a rapper.” But it was discovering the software’s “fake Auto-Tune feature” that seemed to unlock a world of possibilities. “Hella people that I didn’t even know just pulled up off some, ‘We fuck with you from the internet’ type shit,” they say with a huge smile on their face. ![]() In a recent YouTube video, Serena recalls one birthday party they threw after first moving to Chicago. Even as a teenager, they emerged as a local figure who was able to attract a tons of people at events, to the point where they would have to frequently interact with police officers who would try to shut them down. “I just wanted to be like him, so of course I had picked up instruments super young as well,” they told me recently on a Zoom call, sporting a black-and-white sweater with their signature round frames and fielding guest appearances from their tiny black kitten.īut before they started publicly making music in 2018, Isioma dabbled in fashion, filmmaking, and throwing house parties across Chicago. Isioma was first inspired to make music by their older brother, who played various instruments and introduced them to local drill rap icons like Chief Keef and G Herbo at a young age. ![]()
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